Primavera A beautiful, feature-rich Shopify theme that enables luxury brands to stand out and scale
Elevated Look & Feel
Primavera blends UX best practices with a visually striking design, perfect for luxury e-commerce stores. Every aspect of the theme has been crafted with care, from fine details such as the fine typography and spacing to the feature set that balances performance with user and merchant needs.
Theme Blocks
Say goodbye to page builders and unlock the full power of Shopify's newest theme architecture. Theme blocks let you nest blocks anywhere, creating flexible and immersive layouts. Add badges, multiple buttons, and product cards straight into your content without the need for third-party apps.
Built to Scale
Primavera blends UX best practices with a visually Designed for high-growth brands, Primavera offers 30+ flexible sections and endless customization options, giving merchants the freedom to create a storefront that evolves with their business. Launch quickly with one of five beautifully designed presets, or tailor every detail for a truly unique and high-end shopping experience.
With built-in translations for English, French, Italian, German, and Spanish and RTL support, Primavera ensures seamless global reach. Whether scaling locally or expanding internationally, this theme provides the versatility and performance to support businesses at every stage of growth.striking design, perfect for luxury e-commerce stores. Every aspect of the theme has been crafted with care, from fine details such as the fine typography and spacing to the feature set that balances performance with user and merchant needs.
Seamless Navigation & Conversion()
Primavera is filled with features that enhance the shopping experience and keep customers engaged. Advanced features from product upsells to predictive search all serve to enhance product discoverability without the need for third-party apps.
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Product Pages
Primavera features three unique templates for displaying product media, creating a luxury full-screen layout with a heavy focus on imagery. Showcase your products with product video and choose from 18+ unique blocks in order to build your perfect product page.
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Shoppable Banners
Showcase your products in context and in motion with shoppable banners that draw attention to your products' unique selling points. Pair with any other content block for unlimited flexibility.
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Mega Menu
Enhance user discovery with visual imagery within your megamenu to highlight key collections and products.
World-class Engineering
Primavera is built to help merchants scale with confidence, using the latest technologies and best practices to support long-term growth. Designed with performance, accessibility, and SEO in mind, the theme is rigorously tested and refined to deliver an outstanding user experience on every level.
Accessibility
Every line of code has been reviewed by a certified Web Accessibility Specialist. We endeavor to make our theme fully compliant with WCAG 2.2, and provide extensive guides on how to achieve this in our theme documentation.
Performance
We've written the codebase from the ground up to utilize best practices and minimize unnecessary code. We develop while checking important performance benchmarks with realistic content, not placeholders in order to achieve a perfect Lighthouse score.
SEO
Primavera helps you follow SEO best practices such as allowing any heading on the page to be the page title (<h1>) in order to help search engines surface your content.
